Text-to-Speech Walkthrough
Step-by-step guide to converting council announcements to audio with Amazon Polly
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8 minutes to convert council announcements to natural-sounding audio
This walkthrough guides you through converting text to speech using Amazon Polly. Perfect for communications officers, accessibility teams, and anyone evaluating text-to-speech for making council information accessible to all residents.
What you'll do
In this 8-minute walkthrough, you'll:
- Access the Polly interface - Open the text-to-speech console (2 minutes)
- Select a council announcement - Choose from 4 sample announcements (1 minute)
- Generate audio with different voices - Convert text to speech with Amy, Brian, and Emma (3 minutes)
- Compare voices and calculate ROI - Listen to voice quality and see cost savings (2 minutes)
Before you start
Deploy the Text-to-Speech scenario if you haven't already. Deployment takes 3-5 minutes.
Sample announcement check
Pre-loaded for immediate exploration
✓ Free - no AWS charges
About this sample data
What is this data?
Simulated public announcement templates
What does it represent?
Typical UK council public communications
Important:
This is fictional data with no connection to any real council system
How was it generated?
Generated from GOV.UK announcement patterns
What you'll learn
For communications teams
- How text-to-speech works with council content
- Natural-sounding UK English neural voices
- Instant audio generation (30 seconds vs 1-2 weeks)
- 99% cost reduction vs studio recording
- When to use different voice styles (conversational, authoritative, formal)
For accessibility teams
- WCAG 2.1 AA compliance for accessible content
- PSBAR 2018 regulatory requirements
- Serving visually impaired and reading-difficulty residents
- Multi-channel delivery (web, phone, social media)
- Avoiding non-compliance penalties (up to £20K per breach)
Sample council announcements
We've prepared 4 realistic council announcements for you to convert:
UK English neural voices
Amazon Polly offers three neural voices for British English, each with a distinct style:
Who benefits from audio announcements?
Text-to-speech makes council information accessible to residents who cannot or prefer not to read text:
- Visually impaired residents - 2% of UK population (1.3M people) rely on audio content
- Reading difficulties - 16% of UK adults have literacy below Level 1
- Elderly residents - 19% of UK population aged 65+ may have vision decline
- Busy commuters - Listen to council news while driving or traveling
- Non-native speakers - Audio helps with pronunciation and comprehension
- Phone callers - Integrate audio with IVR phone systems
Regulatory requirement: PSBAR 2018 (Public Sector Bodies Accessibility Regulations) requires councils to provide accessible alternatives to text-only content. Text-to-speech audio versions ensure WCAG 2.1 AA compliance and avoid penalties up to £20,000 per accessibility breach.
The wow moment
When you hear the neural voices, you'll notice:
- Natural speech patterns - Not robotic "computer voices" from the past
- UK-specific pronunciation - Correctly pronounces British place names, postcodes, council terms
- Emotional inflection - Appropriate tone for urgent warnings vs routine updates
- Instant generation - 30 seconds from text to broadcast-quality audio
These are the same neural voices used by the BBC, NHS, and major UK councils for accessible content. Residents won't know it's AI-generated - the quality is indistinguishable from professional voice recording.
Think about your council announcements
How many announcements does your council publish per year?
Consider the impact for 50 announcements annually:
- Current cost (studio recording)
- 50 × £200 = £10,000/year
- With Polly text-to-speech
- 50 × £0.008 = £0.40/year
- Annual cost savings
- £9,999.60 (99.996% reduction)
- Time savings
- 99 hours/year freed from coordinating studio recordings
- Compliance value
- Avoid up to £20,000 penalty per accessibility breach
- Total annual benefit
- £30,000 (savings + compliance protection)
Committee language: "Amazon Polly text-to-speech reduces audio production costs by 99.99% - from £10,000 to £0.40 annually for 50 announcements. More importantly, it enables 100% accessibility compliance (WCAG 2.1 AA, PSBAR 2018) by providing instant audio versions of all council communications, avoiding potential penalties up to £20K per breach. Total annual value: £30K in cost savings and compliance protection."
Takes approximately 8 minutes